Some Options In Selecting Geography In Your Counts

 This short article is provided to help our clients understand some of the different ways you can specify geography in our count system, and the flexibility that provides you.

Recently, a client was sending us long lists of zip codes for counts. After some discussion with the client, it turned out that what they were doing was generating their geography list by compiling a list of all zips within a given radius, then sending it to us. This resulted in extra work for both them and for us, since we had to take their list, format it correctly, and then upload it to the system.

What we suggested is that they simply tell us the starting zip code and desired radius, and we put that in directly, saving time and extra work on both ends. Win-win!That got us thinking that perhaps some of our clients may not know that we offer a number of different ways to specify the geography for your counts.

We have the capability to specify geography for you in a number of ways, and we don’t charge for it!

Some of the ways we can specify geography for your counts include:

1.    Specific zip code(s)

2.    Zip code radius (specify the starting zip code and the desired radius)

3.    State

4.    County

5.    City

6.    SCF

7.    Multiple zip-radius counts – These are counts where we separate distinct geographies by a “designator”. For example, we can run a count specifying multiple zips/radii of multiple dealers or agents, so that you can provide counts to many dealers at the same time, all with the same suppressions, same vehicle criteria, and without having to deal with potentially hundreds of counts at once.

There are many other things we can do. The best way to find out more is to contact us and ask if we have the capability to do whatever you need. We do all our own programming in-house, so if we don’t have what you need, we may be able to do it for you, usually at no charge.

You can also download the latest and greatest datacard from our website at any time – just click on “Datacard” from our home page –  -  It will give you info about the makeup of our database, pricing, selects, and pretty much all the information you could want, and then some. Clicking on “Datacard” will initiate a PDF download.

If we haven’t seen you for a while, give us a call, and let’s see what we can do together!

If your automotive mailing lists aren't helping your mailings perform as well as you expect or would like, or they're too expensive, give us a call and let's see what we can do together to improve your response rates!

Or, if you just want to say hello and catch up, we’re always happy to hear from you.

Call me at 248-535-9576, or email me directly at   This email address is being protected from spambots. You need JavaScript enabled to view it. for more information.  

Best regards, 

John Poris

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